Item arrived in a standard shipping envelope. Inside, the light is packed in a white cardboard box with some bubble wrap as well.

Looking into the head of the light, we can see that the emitter and reflector are perfectly centered with each other. Fitting between the two parts is very nice and snug. The reflected white area along the bottom is just a reflection of ambient light. The reflector has a medium orange peel texture and is made of aluminum. Also it looks very well polished and of good quality. LumaPower advertise the lens as having anti reflective coating applied, however I was not able to find any evidence of this. Upon inspection, it looks and reacts to light the same as another uncoated glass lens I have. There are no physical or cosmetic defects to be found on the head, reflector or lens. Finally, the head has a six-point crenellation around the lens.

The LM301 has a compact and solid feel in hand. Design of the body is relatively plain. It has three flat faces running along the battery tube, these do not help with anti-roll functionality as they are recessed in. Oddly there isn't LumaPower branding on this light, just a nice smooth and clean coat of black Type 2 anodizing throughout. There's no knurling along the body either, only three slightly grooved bands around the tail cap. There're also three smooth bands towards the head end of the light, purely a design element. The inside of the body is just as nicely done as the exterior. Everything is cleanly finished, no debris or rough edges detected. The threads fit together very well with no signs of play under normal use and are also very smooth with no signs of grinding edges. I intentionally tried using force to nudge on the threads while the tail cap was loose, just for testing's sake. They shifted a little, only by a hair's width. There are two o-rings, one between head and battery tube and the other between battery tube and tail cap. Both were well lubricated. The heat sinking works pretty well, the head area started to get warm after 1 minute.

The tail cap houses a 2-stage reverse push button switch, so momentary on via button press isn't possible. The rubber cap has a nice stipple texture which gives good traction against your thumb. Clicking mechanism is stiff and gives nice tactile feedback as well. The manufacturer states that the "-" contact spring is gold plated. Lastly, there're two holes for you to thread in the wrist strap included.

The 2-stage function works in a "off" > "low" > "high" sequence. The light produced is a very smooth medium sized spot with an average sized spill beam similar to the Fenix L1/L2 Luxeon lights. On "low", the light produced has a noticeable green-yellow tint. Thanks to the textured reflector, the smooth spot and low output level makes this the perfect mode for very close work or medium distance when you need that little bit more light without blowing your adapted eyes in the dark. On "high" mode, the beam quality increases as it no longer has the green-yellow tint. Instead, the light produces a warm white tint. Under normal use, you may not even notice the slightly warm tint unless you had a pure white light shining beside it. The "high" level is on par with the Fenix L1P and also has a nicer tint.

Runtime 1x AA 2000mAh Eneloop Low 6:27 to 50% HIgh 1:16 to 50%

The Good - Quality is excellent, both in terms of build quality and light output. Also for the price of $20 with shipping included, it's value is hard to beat. I feel that this light is very versatile and will be very useful for your general everyday civilian use. With it's combination of price, quality and output, I definitely think this light would be a good start for anyone who has yet to try an LED light.

The Bad - I can't find anything bad with this light. If I were to be nit picking, the only thing I can think of is the uncoated glass lens.

The Relative - The reverse push button, some people like it because it reduces the chance of accidental turn on while stored in pockets or bags, others hate it because it doesn't allow momentary on functionality.

Head (front view).

Head (side view).

Head (rear view).

Lens.

Reflector (front view).

Reflector (side view).

Reflector (rear view).

Emitter module (front view).

Emitter module (side view).

Emitter module (rear view).

Battery tube (front view).

Battery tube (side view).

Switch retaining ring.

Switch (side view).

Rubber cap (front view).

Rubber cap (rear view).

Tail cap (front view).

Tail cap (side view).

Tail cap (rear view).